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    Safeway’s O Organics, Eating Right Expand In the U.S. and Overseas

    Safeway’s O Organics and Eating Right brands have expanded their international distribution with upcoming debuts at the ShopRite and Exito supermarket chains in South Africa and Columbia, respectively.

    Safeway’s O Organics and Eating Right brands have expanded their international distribution with upcoming debuts at the ShopRite and Exito supermarket chains in South Africa and Columbia, respectively.

    In addition, in the United States, Albertson’s, LLC launched the O Organics line in 240 stores, Price Chopper debuted the Eating Right line of healthy foods at 117 stores, and Hy-Vee is offering the Eating Right line of products at 225 stores.

    "With global demand for organic and 'better-for-you' foods rapidly expanding, we are thrilled at the opportunity to reach consumers on a worldwide scale," said Alex Petrov, president of Lucerne Foods, Inc., a subsidiary of Pleasanton, Calif.-based Safeway. "Through our easily implementable store-wide solution with expansive product portfolios and ability to meet the order volume of the largest supermarket chains, we can help retailers fulfill this fast-growing demand by delivering the highest-quality options to everyone, everywhere."

    O Organics offers customers 95 percent USDA-certified organics -- meaning they are made without the use of synthetic pesticides, genetic modification, growth hormones or antibiotics -- in the same location as the rest of their grocery shopping. Committed to a next-generation approach to smarter eating with its innovative "Spot Your Needs" system, Eating Right was designed to help shoppers achieve and maintain a healthier lifestyle whether they're looking to drop weight, boost their immunity, improve digestion or meet other health needs.

    The O Organics products now being offered at Albertson’s, LLC stores range from baby food to dairy, beverages, snacks and full meal options. "We bring a world of new choices to our store shelves with the introduction of the O Organics brand at Boise, Idaho-based Albertson’s, LLC stores," said Bob Butler, SVP of marketing and merchandising at Albertson’s, LLC. "Our shoppers have always relied on us to meet all of their supermarket needs, and with O Organics, we've established an extremely broad organic foods selection virtually overnight. The quality, product depth and affordability of O Organics are unmatched. We are confident our customers will be able to easily incorporate organic components in their everyday grocery shopping."

    Among the Eating Right categories now on offer at area Price Chopper stores are frozen entrees and breakfast options. The brand's standout innovation is its unique "Spot Your Needs" system, which simplifies the process of finding delicious, better-for-you products without restricting shoppers from foods they love.

    "With healthier eating a priority for many of our customers, we are pleased to bring new options to our shelves with the introduction of the Eating Right brand at Price Chopper stores," said Ellie Wilson, senior corporate nutritionist at Schenectady, N.Y.-based Price Chopper. "Our shoppers rely on us to meet all of their varied needs, and with Eating Right we're able to offer a great selection of products designed to help our customers pursue their specific health goals."

    Among the Eating Right products now on offer at area Hy-Vee stores are frozen entrees, cereal, soups, pasta, salad dressings, snack bars and cookies.

    "With healthier eating a priority for many of our customers, we are introducing the Eating Right brand at our stores," noted Jon Wendel, SVP, marketing at West Des Moines, Iowa-based Hy-Vee. "Wellness is central to our mission to make customers' lives easier, healthier and happier. We feel it's our job to provide as many tools as possible to help customers achieve their nutrition goals."

    The expanded retail distribution represents the latest step in the evolution of the rapidly expanding O Organics and Eating Right brands. Growing from O Organics' 2005 launch and Eating Right's 2007 debut in Safeway stores, the brands are now available in over 3,000 retail stores spanning seven countries.

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