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Safeway, Inc. and its vendor partners DemandTec and Kraft Foods will discuss collaborative deal management at the Grocery Manufacturers Association’s (GMA) Information Systems/Logistics Distribution Conference, which will be held in Miami from April 6 to April 8.
Stuart Arnott, director of marketing systems and processes at Pleasanton, Calif.-based Safeway; Chuck Eckman, customer VP at Northfield, Ill.-based Kraft; and Armen Najarian, senior director of consumer products industry marketing at San Carlos, Calif.-based DemandTec will speak at the session, which will highlight business benefits that Safeway and Kraft have realized during the past four years through eDeals.
“This case study highlights several areas of hard cost savings and a more efficient use of resources for both Safeway and Kraft Foods,” said DemandTec’s Najarian. “Given the current state of the economy, opportunities for retailers and manufacturers to work better together are resonating with companies across the industry.”
eDeals is Safeway’s online trade promotion management program, which is powered by DemandTec’s Deal Management software service on the DemandTec TradePoint Network, which is in turn aligned with New Ways of Working Together, an industry initiative sponsored by grocery retailers, manufacturers and trade groups including Safeway, Kraft, GMA, FMI and VICS to define best practices in joint business planning.