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    Safeway Expands Rewards to BP, ARCO, other Fuel Centers

    The new alliance allows all customers to save on fuel purchases, even if they are not close to a Safeway fuel center.

    To help more consumers save money on gasoline, Safeway Inc. yesterday said it expanded its PowerPump Rewards Program to every Safeway fuel station and, through a special alliance with BP, BP, and ARCO, other fuel stations as well.

    "The customer response to PowerPump has been tremendous," said Diane Dietz, Safeway's e.v.p. and c.m.o. "By partnering with BP and ARCO, we have dramatically extended the opportunities for customers to accumulate savings on gas, whether or not their neighborhood Safeway has a fuel center."

    Introduced in some markets earlier this year, PowerPump provides Safeway Club customers with a 10-cent per gallon reward on fuel at their local Safeway Fuel Stations for every $100 in store purchases, either in a single transaction or in multiple transactions.

    The newly expanded program gives customers beyond the reach of a Safeway fuel center a reward to use at participating BP or ARCO stations. For each $100 in accumulated store purchases, these customers earn a $1.50 reward towards a fuel purchase at these stations. The reward is automatically loaded to a reward card each time a customer spends an additional $100 at Safeway.

    Certain gift card purchases also count toward fuel savings. For example, the purchase of a $100 Macy's, Best Buy, or certain other retailer's gift card at Safeway is instantly added to a customer's overall accumulated total for gas redemption. The more eligible gift cards a customer purchases at Safeway, the more they save on gas.

    All of Safeway's banners are part of the PowerPump program: Vons, Pavilions, Dominick's, Carrs, Randalls, Tom Thumb, Genuardi's, and Pak 'N Save.

    Nearly every purchase, including eligible gift cards and prescriptions, counts toward a fuel reward. For every second prescription filled, customers earn an additional reward of 10 cents per gallon at a Safeway fuel station or $1.50 per fuel purchase at a BP or ARCO. Customers can receive additional rewards when purchasing any of over 300 retailer gift cards sold at Safeway stores.

    Safeway operates 1,743 stores in the United States and western Canada and had annual sales of $42 billion in 2007.

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