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    Safeway Helps Kids Examine the Sustainability of their Community

    The grocer is working with the Go Green Initiative on the contest

    Safeway Inc. has teamed up with the Go Green Initiative to launch the first annual Go Green Glogster Earth Day contest, in which students will be asked to investigate the sustainability of the food, water, or energy system in their community, and express their findings through videos, podcasts, blogs, music and photos compiled in a "Glog" (see ).

    For the food system, students will examine the availability of locally grown and organic food in their neighborhood; food safety procedures at their local grocer; and the impact that higher fuel prices will have on the price of food where they live. Safeway is providing an organic garden to a winning school; a full-service, all natural BBQ for a winning class; and five $100 cash prizes to winning students.

    "Safeway has worked very hard to bring more sustainable food choices to the communities we serve," said Safeway VP of sustainability, Christy Consler. "Our sourcing team works to provide locally grown, natural, and organic choices throughout our retail outlets, and our consumer brands provide a wide variety of healthy, affordable, and more environmentally responsible food choices for families."

    The Go Green Glogster Earth Day contest runs from March 23-April 22, 2012.

    The Go Green Initiative is a global provider of comprehensive environmental action plans for schools, businesses, organizations, and homes. By promoting environmental stewardship on campuses from preschools through universities, the GGI works to involve families, businesses and local governments in the common goal of protecting human health through environmental stewardship.

    Pleasanton, Calif.-based Safeway operates 1,678 stores in the United States and western Canada and had annual sales of $43.6 billion in 2011.

     

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