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    Safeway Names Finalists in Fifth Lucerne ‘Art of Dairy’ Contest

    Safeway, Inc. and its exclusive Lucerne brand of dairy products have revealed the names of 30 students chosen as finalists to compete for a $30,000 grand prize in the Lucerne The Art of Dairy “Taste of Moo-sic” Art Contest.

    Safeway, Inc. and its exclusive Lucerne brand of dairy products have revealed the names of 30 students chosen as finalists to compete for a $30,000 grand prize in the Lucerne The Art of Dairy “Taste of Moo-sic” Art Contest. The contest enables thousands of U.S. students and classrooms to take part an initiative highlighting artistic creativity, academic excellence and healthy lifestyles.

    To emphasize dairy products as nutritious snack options for kids, Safeway and Lucerne asked high school students in grades 9 to 12 to enter designs using an outline of a cow as the canvas. In its first years, the competition provided a “Cows in History” theme, in which contestants’ submissions were inspired by historical events. This year is the second time that entrants were charged with expressing the art of music in visual form. Submissions tapped a variety of music genres, performances and events, among Pied Piper cows and a bovine R-’n-B band. Over 9,600 students submitted entries, the highest participation since the contest began in 2006. The contest ran from Sept. 1 to Nov. 3, 2009.

    Including this year’s prizes, Safeway has given over $266,000 in prize money and funds for art supplies through The Art of Dairy Art Contest.

    Contest finalists are as follows:

    Grace Nguyen, Evergreen Valley High School, San Jose, Calif.
    Tani Pettit, North Tahoe High School, Tahoe City, Calif.
    Jennifer McConnell, Novato High School, Novato, Calif.
    Tammy Do, Evergreen Valley High School, San Jose, Calif.
    Von Dickens Ulsa, Farrington High School, Honolulu
    Ana Estrada, Olympian High School, Chula Vista, Calif.
    Sang Lee, John Marshall High School, Los Angeles
    Christian Taylor, Blair IB Magnet High School, Pasadena, Calif.
    Ashley Kasuyama, Walnut High School, Walnut, Calif.
    Michelle Washington, Marantha High School, Pasadena, Calif.
    Miguel Martinez, Perris High School, Perris, Calif.
    Chung-Yu “Mago” Huang, Interlake High School, Bellevue, Wash.
    Dorris Hwang, International Community School, Kirkland, Wash.
    Emily Elizabeth Schneider, Lake Washington High School, Kirkland, Wash.
    Maya Napoles, Inglemoor High School, Kirkland, Wash.
    Kathryn George, Knappa High School, Astoria, Ore.
    Anne Feeny, Lakeridge High School, Lake Oswego, Ore.
    Jessica Lackey, Centennial High School, Peoria, Ariz.
    Alejandro Pulido, South Mountain High School, Phoenix
    Kylee Smit, Colorado Springs Christian High School, Colorado Springs, Colo.
    Rose Szczur, Rampart High School, Colorado Springs, Colo.
    Monica Heilman, William J. Palmer High School, Colorado Springs, Colo.
    Bridgette Wilhelmi, Lincoln Way East High School, Frankfort, Ill.
    Ashley DeVriar, Joliet West High School, Joliet, Ill.
    Kathleen Morrill, St. John’s Catholic Prep High School, Frederick, Md.
    Jaynie Chartrand, Walter Johnson High School, Bethesda, Md.
    Qin Liu, Northeast High School, Philadelphia
    Sarah Dinh, South Grand Prairie High School, Grand Prairie, Texas
    Minsu Cho, Creekview High School, Carrollton, Texas
    Kingsley Onyeiwu, Westbury High School, Houston

    The 30 finalists will scale their designs up to life-sized fiberglass cow sculptures in the final phase of the competition. Each school gets a $250 stipend to buy the art supplies that their student finalist uses to decorate the cow sculpture. The grand-prize winner will receive $20,000 for his or her school’s art department, in addition to $5,000 apiece for the winner and his or her art teacher. First prize is $5,000 for the student’s school’s art department, along with $2,500 each for the student and teacher. Further, three honorable achievement winners and their teachers will receive $1,000 each. The remaining 25 finalists will get $500 U.S. savings bonds, bringing the total amount in prizes to almost $60,000.

    The decorated cows will be displayed at a Safeway or Safeway-owned store near the finalists’ schools during the final judging phase. During this period, a panel of judges will review the entries to select winners. This year’s judges include Mary Scott, chair of the Academy of Art University San Francisco’s School of Graphic Design; Donato Cabrero, assistant conductor of the San Francisco Symphony; and a number of Safeway marketing and Lucerne brand development professionals.

    The grocer will reveal the grand-prize winner in early May. A special Web site, www.safeway.com/lucerne, showcases past winners and offers contest information and healthy recipes.

    Pleasanton, Calif.-based Safeway operates 1,725 stores in the United States and western Canada and had annual sales of $40.8 billion in 2009.

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