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ORLANDO, Fla. -- Safeway, Inc. and Publix Super Markets and are among the sponsors of the 61st annual International Career Development Conference (ICDC) to be held here this weekend by the Distributive Education Clubs of America (DECA), an international association of high school and college students studying marketing, management, and entrepreneurship.
More than 15,000 conference participants from around the country, and the world, will attend the four-day event.
Safeway is one of DECA's Partners for Excellence. As a platinum investor, the company has given support of more than $50,000, according to DECA.
"One of the greatest business difficulties in the grocery industry is meeting human resource needs," noted Roger Glenn, group v.p., talent management at Safeway, in a statement. "It is increasingly difficult to find and retain well-qualified and highly motivated employees, which is why we recognize and appreciate the importance of DECA's work. Our partnership allows us to tap into a well-spring of exceptional students and to help provide the next generation of American workers with the skills we know they'll need to succeed."
Publix is a sponsor of Administrator's Day at the conference, which includes workshops specifically for administrators of career and technical education programs.
Throughout the year, nearly 200,000 DECA students representing roughly 5,000 schools from all 50 states, District of Columbia, Puerto Rico, Guam, the Virgin Islands, Canada, Mexico, and Germany, have competed at local, state, and provincial competitions built around real-life situations in marketing, management, and entrepreneurship. The winners of these competitions, in addition to a group of distinguished educators, will be awarded with a total of nearly $500,000 in cash, prizes, and scholarships at the conference by representatives from DECA's corporate partners and notable invitees.