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    Safeway, Target, Giant Eagle, Support High School Math Contest

    Safeway, Target, and Giant Eagle Friday recognized winners of the DemandTec third annual Retail Challenge with scholarships for the 2009-10 school year.

    Safeway, Target, and Giant Eagle Friday recognized winners of the DemandTec third annual Retail Challenge with scholarships for the 2009-10 school year.

    “Our company believes it is extremely important to encourage our children to explore the role math plays in their everyday life and to do it in a fun way, so they take a lifelong interest in learning,” said Espe Greenwood, director of public affairs and government relations for Safeway’s Northern California Division. “The Retail Challenge allows us to help with that process.”

    The Retail Challenge is a software-based business simulation, spanning a two-week period, with each day representing a week in real life. Contestants were provided with 20 weeks of retail sales data to analyze in order to make pricing and inventory decisions for the subsequent 12 weeks. The goal was to make as much profit as possible by the end of the challenge. Finalists gave presentations detailing their analysis and the insights that they obtained from the data.

    The 2008 Retail Challenge was co-sponsored by DemandTec customers Safeway, Target, and Giant Eagle as part of a community outreach program designed to foster awareness of the practical applications of math in a business environment.

    The winning teams were Ellie Weyant and Miranda Bruno from Kiski Area High School in Leechburg, Penn.; Bron Malcolm and David Lurvey from Patrick Henry High School in Minneapolis; Elliott Jons and Adam Weimerskirch from Champlin Park High School in Champlin, Minn.; and Karen Ladenheim and Colin Vasick from Mountain View High School in Mountain View, Calif.

    The Retail Challenge is a flagship component of DemandTec’s Corporate Citizenship program, which strives to integrate social responsibility into all business practices and engages a cross-functional and geographically diverse set of employees to identify specific initiatives where DemandTec employees can play a unique role, particularly in the areas of math and science education as well as youth development. More than $50,000 in scholarship money has been awarded since the inception of the Retail Challenge in 2005.

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