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    Safeway's O Organics Goes Hollywood

    The grocer's private label line of certified organic foods will be the primary ingredients for meals at a star-studded green event.

    Safeway's O Organics line of private label certified organic food is starring as the main dish at the 18th annual EMA Awards, which honor film and television productions and individuals that increase public awareness of environmental issues and inspire personal action on these issues.

    In an effort to promote organic foods, EMA said it will have some of Hollywood's hottest chefs prepare the event's entrees using O Organics products.

    Launched in 2005, O Organics offers a range of organic foods that are priced to be affordable for everyday shoppers.

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