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In an effort to help its consumers find home energy advice and products, U.K.-based Sainsbury’s supermarkets are piloting in-store Home Energy Centres in three of its stores.
The retailer is working with U.K. energy company EDF Energy on the project. “There are lots of people who want to invest in renewable energy products, but they don't know how or where to start,” said Adam Zeiderman, commercial manager at Sainsbury’s. “By setting up our Home Energy Centers, we believe we’re bringing green technology a step closer to everyone.”
The centers will offer energy-saving devices such as heat pumps, insulation and solar panels, and will have EDF advisers on hand to educate shoppers on how to save energy in their homes. Advisers will also be there to help people switch to Sainsbury’s gas and electricity tariffs, which are provided in partnership with EDF and allow customers to collect Nectar points (as part of the loyalty program offered by Sainsbury’s) when they spend money on home energy.
The Home Energy Centres have rolled out at stores in Camberley, Kidderminster and Leicester, and customers across the country can order energy-saving devices through these centers.