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Irwindale, Calif.-based Ready Pac is encouraging on-the-go usage of its Bistro Bowl Salad line by rewarding fans via the Ready Pac Bistro Bowl Salads On-the-Go Challenge social media contest. The program takes place from July 2 through July 27.
Consumers can enter the contest by submitting a photo featuring one of the Bistro Bowl salads while they’re on-the-go or in a favorite travel destination. There are three methods of entry: by tweeting the photo to @ReadyPacTweets, posting on Ready Pac’s Facebook wall, or emailing to email@example.com. In an interesting twist, fans also are invited to digitally place their favorite Ready Pac Bistro® Bowl Salad into a preferred travel photo, making the contest limited only by the imagination.
“The single serve fresh-cut salad segment is on fire, with 17 percent growth over last year” said Tristan Simpson, director of marketing at Ready Pac. “We’re stoking that fire by building household penetration and encouraging Ready Pac Bistro Bowl Salads usage on-the-go.”
Ready Pac’s salads contain fewer than 300 calories each, offering healthy alternatives for lunch. Many shoppers regularly take the Ready Pac Bistro Bowl Salads to work or enjoy them on the run, according to the company.
The social media contest will be promoted on the company’s website, Facebook and Twitter (@ReadyPacTweets). Each week for four weeks Ready Pac will choose one winner who will receive a case of their favorite Bistro Bowl Salads, a Ready Pac insulated lunch bag and a chip clip. Then fans will vote from among the four weekly winners for one overall best photo grand prize winner, who will receive a $150 gas gift card.
Ready Pac recently introduced three new varieties to the bowl salad line: Asian-Style Chicken, Mediterranean, and Caesar Lite, for a total of 12 choices available for regional preferences and varying store format needs.