You are here
Sam’s Club yesterday introduced “Giving Made Simple,” an online and social media voting campaign the enables the chain’s members and associates to determine how the company will allocated $4 million in charitable contributions to youth education and entrepreneurship organizations. According to Sam’s Club, this is the first campaign of its kind in the warehouse club industry and part of an $18.5 million charitable giving fund at the Wal-Mart Stores division.
The nonprofit organizations were chosen through an application process to take part in Giving Made Simple. Assisted by Sam’s Club, the selected entities will instruct thousands of students in entrepreneurship, financial literacy and job skills, with a particular focus on girls, at-risk and minority populations; loan millions of dollars and teach key business skills to entrepreneurs both in the United States and globally; and work to create and maintain thousands of jobs to kick-start community growth.
“Giving Made Simple … complements our core business strategy that puts our members first in everything we do at Sam’s Club,” said Brian Cornell, the chain’s president and CEO. “We believe that unlocking the potential of entrepreneurs is essential to the prosperity of our economy, and with the help of these leading organizations, we are preparing our youth for life-long success and enabling small-business owners to thrive and succeed.”
By visiting samsclub.com/giving, over 47 million Sam’s Club members and 100,000 U.S. associates can vote for their preferred nonprofit. They can vote once daily during the campaign, and may vote for the same or different organization each time. These votes will decide what portion of the $4 million donation the organizations will receive. The organization in the education and entrepreneurship categories that earns the most votes will win $1 million for first place, $500,000 for second place, and $250,000 for third and fourth place. Every organization will receive at least $250,000 from Sam’s Club.
Members can vote in all of the retailer’s clubs across the United States on Saturday, April 10 from 10 a.m. to 4 p.m. Additionally, Sam’s Club will host ceremonial club events at select locations, with the goal of educating members and associates on the participating organizations’ programs. The last day of voting is May 2, 2010, and the winners of the campaign will be revealed May 4. For further details and regular updates on Giving Made Simple, members and associates can visit samsclub.com/giving or join Sam’s Club on Facebook or on Twitter at @samsclub.
Bentonville, Ark.-based Sam’s Club serves over 47 million U.S. members with locations nationwide, as well as in Brazil, China, Mexico and Puerto Rico.