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DOWNERS GROVE, Ill. -- Sara Lee Food & Beverage has teamed up with celebrity chef and television star Tom Colicchio to show Americans how easy it can be to make premium sandwiches at home.
Sara Lee has enlisted Colicchio, celebrated chef and owner of the Craft and 'wichcraft restaurants, to offer expert tips for creating restaurant-quality sandwiches with little preparation time and everyday ingredients. Colicchio will also report on the "State of the Sandwich" based on current sandwich trends.
"Sandwiches are the perfect food for any individual looking to create an easy but great-tasting meal," said Colicchio. "Premium ingredients are the cornerstone of my cooking and the key to success at my restaurants."
Jonathan Drake, v.p./Sara Lee Deli, said the company's "product portfolio is expanding to satisfy consumers' increasing desire for meal solutions in the deli."