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For the sixth consecutive season, Sargento and the Green Bay Packers have joined together to support "Touchdowns for Charity," a program that raises money for the Wisconsin Hunger Task Force. Sargento will donate $1,000 to the Hunger Task Force for every offensive touchdown scored by the Packers throughout the 2008-09 season.
Building on its commitment to fight hunger across Wisconsin, Sargento will donate an additional $500 to Paul's Pantry in Green Bay for every touchdown scored by a wide receiver. Thirty touchdowns were scored by wide receivers in 2007.
Since collaborating with one of the best franchises in the NFL five years ago, Sargento - the official cheese of the Green Bay Packers and Lambeau Field - has contributed more than $267,000 to the Hunger Task Force.
Following each Packers' touchdown, the total money raised for the score will be displayed on Lambeau Field's TundraVision throughout the season.
The family-owned, Wisconsin-based Sargento is supporting Packers' licensing throughout Wisconsin grocery retailers during the season with in-store display contests and special product promotions to generate excitement with Packer fans. Sargento also has a presence at Lambeau in concessions with cheeseburgers featuring Sargento Deli Style Cheddar cheese.