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Save Mart Supermarkets’ family of stores is participating in multiple fundraising efforts to support the Muscular Dystrophy Association (MDA).
In addition to the company’s co-sponsorship of the Sierra Hope Ride in June, the company’s Save Mart, S-Mart Foods, Lucky, and FoodMaxx stores are offering customers shamrock icons to generate contributions at check stands through August 19 and are participating in the MDA’s Aisles of Smiles product promotion through the end of the month. Many employees will also volunteer to staff the phones during Jerry Lewis’ annual Labor Day telethon.
“‘Jerry’s Kids’ are everyone’s kids,” said Steve Junqueiro, e.v.p./c.o.o. for the Modesto, Calif.-based chain. “By supporting the Muscular Dystrophy Association we help build hope that the potential of everyone stricken with this disease will be realized, and that one day this diagnosis will no longer cause fear and uncertainty.”
Save Mart Supermarkets is a charter sponsor of the annual Sierra Hope Ride, a police-assisted, non-stop ride from Modesto through the scenic foothills of California’s scenic Gold Country to historic Jamestown. Presented by Mitchell’s Modesto Harley-Davidson and Jamestown Harley- Davidson to raise funds for the MDA, the event gathered over 1,500 riders last June and enabled Save Mart Supermarkets to contribute $80,000 to the MDA.
Through August 19, customers at Save Mart, S-Mart Foods, Lucky, and FoodMaxx stores have the opportunity to purchase green shamrock MDA icons for $1 and gold icons for $5. In addition, all Save Mart Supermarkets stores will participate in the MDA’s Aisles of Smiles promotion, which generates donations from manufacturers when customers purchase their products.
During the first week of icon sales, Save Mart Supermarkets stores collected nearly $50,000 in customer contributions.
Save Mart operates nearly 250 stores throughout Northern California and