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Regional independent Save Mart Supermarkets tomorrow will unveil its new concept store format when it opens its Maxx Value Foods in its headquarter city of Modesto, Calif., a limited-assortment store devoted to high-value offerings.
The first limited-selection store opened by Save Mart, Maxx Value Foods is designed to keep the appearance of a conventional grocery store, but offers a focused selection of products as a key element to drive down prices.
“This launch is a major event for our company,” said Steve Junqueiro, president and COO of Save Mart. “We continuously strive to remain relevant to our customers, and this new store format is an innovative response to the needs of shoppers who look for quality and value, but don’t need frills and the full range of any product. The Maxx Value Foods format will also enable us to consider smaller locations that normally would be incompatible with a warehouse store format.”
The Maxx Value Foods format offers a focused selection of products with the same high quality offered in the company’s other formats, according to Save Mart. The hybrid format gives the store the look and feel of a conventional store, with the addition of a Maxx Value center aisle and pallet drops that showcase high-value items for customers. The bakery/deli and meat/seafood departments will feature pre-packed products only, and self-checkout registers will complement standard checkout lanes for added shopper convenience.
Save Mart operates more than 240 stores in Northern California and Northern Nevada under the Save Mart, S-Mart Foods, Lucky, Maxx Value Foods, and FoodMaxx banners.