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Save Mart Supermarkets recently crossed a social media milestone – 50,000 Facebook Fans – with the help of its full-service advertising agency, Glass Agency, along with sister company Rumble Interactive.
Meanwhile, Lucky Supermarkets, Save Mart’s bay area stores, is scaling close to 40,000 fans, collectively bringing the Save Mart Supermarkets brand close to 100,000 supporters. With 100,000 people engaged, a huge section of Save Marts’ customer base is now interacting with the brand online, participating in promotions and reaping the benefits of “liking” the Facebook Page.
“Social media channels like Facebook and Twitter make it possible for marketers to efficiently build communities comprised of their advocates and actively engage this group by providing content that is relevant and valuable to the community,” said Erica Rau, brand engagement director for The Glass Agency.
Save Mart Supermarkets operates 225 stores throughout Northern California and Northern Nevada under the Save Mart, S-Mart Foods, Lucky, Maxx Value Foods, and FoodMaxx banners. The privately-held company is headquartered in Modesto.