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    Savvy Penny Launches New Mobile and Digital Coupon Tools

    Manufacturers will deliver interactive marketing to point of sale

    Savvy Penny has launched a new tool that delivers two-way interactive promotions directly to the consumer at point of sale through full-color touch screens located directly on the store shelf, and leverages bluetooth technology to offer value and savings to consumers.

    For consumers, using the system is free and eliminates the need to clip coupons prior to the trip to the grocery store. Shoppers register at the Savvy Penny kiosk by entering their mobile phone number to create an account. Once registered, Savvy Penny creates a connection point through in-aisle touch screens to seamlessly deliver targeted savings instantaneously to registered users. Coupon savings are redeemed at check-out by consumers who simply enter the last 4 digits of their mobile phone and their savings are reflected on their printed receipt just as with traditional paper coupons. Savvy Penny said it will never share, sell, call, or text the customer’s mobile number.

    According to SavvyPenny, retailers and manufacturers can limit coupons, cap savings for a particular brand, or they can rapidly create new or alter existing savings. By using Savvy Penny, every coupon is instantly validated eliminating potential fraud. Savvy Penny manages the full digital coupon and promotion life cycle, from design to distribution.

    For the past year Savvy Penny has operated at Milam’s Market in Coral Gables, Fla. and will soon launch in 14 New York City locations.
     

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