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Schnuck Markets is the first grocer to attain Produce for Better Health Foundation's (PBH) Supermarket Retail Role Model honors for its support of PBH's Fruits & Veggies-More Matters health initiative.
"Schnucks believes that increasing consumption of fruits and vegetables is an easy way to move all Americans toward better health," said Mike O'Brien, Schnuck's v.p./produce and floral. "I hope other retailers step up their Fruits & Veggies-More Matters promotion efforts in 2008 and beyond to become role models as well."
Throughout 2007, "Schnuck Markets exhibited a true commitment to support the Fruits and Veggies-More Matters brand," said Elizabeth Pivonka, Ph.D., R.D., PBH's president and c.e.o. "Schnuck's has played a significant role in distributing the message of increasing fruit and vegetable consumption for better health across all areas by featuring the Fruits & Veggies-More Matters logo in the fresh section and on its private label canned and frozen vegetables."
To achieve status as a PBH Role Model, retailers must meet all of the following criteria, which includes: providing advertising support through both routine ads and special promotions; providing in-store messaging via point-of-sale materials such as signs, bag rolls, stickers, and labels link to PBH's consumer website and; creating a Fruits & Veggies-More Matters page or section on the retailer's own website while expanding the brand's message through at least one additional media form, such as an in-store magazine or newsletter, in-store audio message, consumer handout or out-of-store broadcast feature.