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Schnuck Markets, Inc.’s metro St. Louis supermarkets provided the perfect venue for a “seasonal” promotion over the Memorial Day weekend to benefit a group that raises funds for the spouses and children of local and county police officers, firefighters, publicly funded paramedics and EMTs, and volunteer fire protection units.
Partnering with Vanzandt’s All-Purpose Seasonings, the Washington, Mo.-based company donated 100 percent of the profits of its seasoning blend sold at St. Louis-area Schnucks stores to the BackStoppers organization on behalf of the Troop C Chapter of the Missouri State Troopers Association.
Ed Meyer, Schnucks’ VP of meat, deli, seafood and prepared foods, said that while select restaurants use Vanzandt’s “secret seasoning blend,” the St. Louis-based family grocery chain is the largest retail outlet for the “flavorful spice that can make quality meats and vegetables taste even better — particularly on the grill. The BackStoppers promotion is the perfect opportunity for our customers to try something new or stock up to help a great cause in our community,” added Meyer.
As an added boost to the BackStoppers promotion, Schnucks offered Vanzandt’s seasonings at two for $5 (regularly $3.19) during the holiday weekend promotion.
Vanzandt’s spokesman, shareholder and Missouri State Highway Patrol Capt. Kyle Marquart said that the all-purpose seasoning can be used “on everything from beef, chicken, pork and fish to French fries, eggs, tomatoes and popcorn. The popcorn may be a bit of a stretch, but that’s the kind of creativity that Vanzandt’s inspires!”
Handed down to Marquart from his parents, Vanzandt’s has a history that spans three generations and two families. The seasoning blend was originally created for a Shriners’ event and proved so successful that many people began requesting it for their own family meals. Marquart says his leadership role within Troop C and with BackStoppers — an organization that provides support and financial assistance to the spouses and children of all local and county police officers, firefighters, publicly funded paramedics and EMTs, and volunteer fire protection units who have lost their lives in the performance of their duty — made for a natural tie-in for the fundraising effort.
Schnuck Markets, Inc. operates 106 stores (including five Logli stores) and 103 pharmacies in Missouri, Illinois, Indiana, Wisconsin, Iowa, Tennessee and Mississippi.