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The produce teams at Schnuck Markets, along with specialty produce provider Frieda’s, Inc., are gearing up to teach shoppers about the wide variety of specialty citrus fruits now in season via an entertaining and informative “Produce University” session.
On Saturday, Feb. 27, from 9 a.m. to 5 p.m., all of Schnucks’ eponymous and Logli locations in Missouri, Illinois, Indiana, Wisconsin, Iowa, Tennessee and Mississippi will host an eight-hour Produce University session providing an opportunity for customers to see, touch, taste and ask questions about a variety of unique and lesser-known citrus fruits.
“Produce University positions our produce teams as knowledgeable and dependable resources,” said Mike O’Brien, Schnucks’ VP of produce. “Each session begins with a produce manager training seminar, prior to the in-store event, to familiarize the teams with the featured products. Frieda’s marketing team provides in-depth product fact sheets on each item, in addition to point-of-sale signage for each store, along with informational brochures for shoppers.”
For several years, 106-store, St. Louis-based Schnucks has teamed with Frieda’s on the produce education programs, each of which presents a different product mix. Specialty Citrus varieties -- including Moro Blood Oranges, Melogolds, Shasta Mandarins, Kumquats, Meyer Lemons and Pummelos -- were selected for the upcoming session based on their availability and sales-building potential.
Los Alamitos, Calif.-based Frieda’s has been running its Produce University program since 1989 as a means of helping to educate consumers through in-depth product information, preparation ideas, and samples of the latest specialty fruits and vegetables within grocers’ produce departments.
“As more people cook at home, shoppers are seeking exciting new ingredients to spice up meals,” said Frieda’s president and CEO Karen Caplan. “Produce University provides the information shoppers need to boldly go into their produce aisles and taste something new.”