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Sears and Kmart have launched the “Campus 2010” digital program, a multichannel shopping experience to help college-bound students more easily purchase everything they need, from groceries to dorm décor.
“Campus 2010 is designed to empower teens and parents to build their home away from home with quality items that will bring them confidence,” said John Goodman, EVP at SHC Apparel and Home Fashions. “It is our mission to give moms and teens the help they need while preparing for college, providing them with stylish options that are all within their budgets.”
Campus 2010 is centered on a Facebook page called “Sears Campus Connection,” which provides several features that serve as a resource for teens in preparing for campus life. For instance, participants can take advantage of the wish list, which works like a wedding registry, to share graduation gift ideas with friends and family. Teens can even find their soon-to-be dorm roommates online at www.facebook.com/campusconnection, and each can create a coordinating dorm room by pulling items into a dream board where they can discuss decorating ideas and shop together online, all via the application.
For grocery and household items, customers can skip the packing and shop Mygofer by visiting www.mygofer.com to take advantage of campus-ready grocery lists, dorm room essentials and a selection of care packages. With the Sears2go and Kmart2go smartphone applications, students and parents can shop online for other back-to-campus products.
Hoffman Estates, Ill.-based Sears Holdings Corp. operates 3,900 full-line and specialty retail stores in the United States and Canada through its subsidiaries, which include Sears, Roebuck and Co. and Kmart Corp.