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Before you slash that ad budget or cancel your next trade show, have a look at what The Gourmet Retailer Store Ops columnist Robert Coviello has to say about these critical business tools in a down economy. “It is important that the image of a successful business is always in front of your customer, giving them the desire and confidence to shop with you before they shop with someone else,” writes Coviello. Read the full column here.
Then mark your calendars:
Coviello will present a full-day intensive seminar for retailers attending the 2009 Gourmet Housewares Show on Friday, Aug. 7 in San Francisco. Entitled "The Philosophy, the Art, the Science of Buying that Puts Profits on the Bottom Line," the session will run from 8:30 AM to 3:30 PM at the Moscone Center. During this seminar, attendees will learn how to enhance buying skills to improve performance per square foot and, ultimately, increase the bottom line of their retail operations. For more information and/or to register, visit www.htibuyinggroup.com.