See the Light

Sleek new packaging is helping Crystal Light, a brand of Northfield, Ill.-based Kraft Foods, set itself apart on grocery store shelves. The powdered beverage mix’s new design features a fresh logo and an innovative canister configuration that makes the product even simpler to use. Additional attributes include easy-open packets, a new 1-quart packet size in the 8-quart canister that helps people prepare the amount they want, and a clear window on the front of the canister to show when packets are running low. Beyond the new look, however, Crystal Light is committed to helping the environment: In total, on a finished-case-goods basis, the new design will use 250 tons fewer packaging each annually. The suggested retail price is $3.29 for the 8-quart canister and $4.59 for the 10- or 12-quart size. With most of its 28 flavors containing just five calories per serving, the Crystal line of naturally and artificially sweetened is available in a range of convenient forms, including both single- and multi-serve packets. To find out more, visit www.CrystalLight.com.