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Mann Packing Co. has kicked off its Annual Summer Slaw Spectacular promotion with over 200,000 $1 IRCs applied to the Salinas, Calif.-based company’s Broccoli Cole Slaw and Rainbow Salad products. Consumers are able to save $1 with the purchase of any two of these items, through Dec. 31.
“This is one of our most successful promotions historically, with an 18 percent redemption rate last summer,” noted Mann VP of marketing Lorri Koster. “We know shoppers are looking forward to saving on staple items they use for favorite recipes they make all summer long. We like knowing shoppers take Mann to cookouts, barbecues picnics, beach outings, etc.”
According to Koster, Mann’s retail customers can leverage the promotional offer to create secondary displays, build barbecue meal-themed ads and generate excitement overall in the produce section.
For more information on the campaign, visit www.veggiesmade easy.com.