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Seneca Foods Corp. will increase its contribution commitment to the Produce for Better Health Foundation (PBH) with a $250,000 pledge paid over the next five years.
“Seneca Foods supports PBH’s mission to increase fruit and vegetable consumption, and we are convinced that increasing our support for PBH will have a positive impact on that effort,” said Paul Palmby, EVP/COO of Marion, N.Y.-based Seneca Foods. “Through its partnership with CDC, PBH’s ‘More Matters’ and ‘All Forms’ messages provide credible guidance to the American consumer and highlight the opportunities for the entire fruit and vegetable industry for increased consumption overall. I firmly believe that more support from companies like ours will only continue to strengthen PBH’s influence on the consumption of fruits and vegetables. That’s why I’m reaching out to other industry leaders to ask that they also consider increasing their contributions.”
Seneca Foods joins Taylor Fresh Foods and other longtime $50,000-plus PBH donors, including Paramount Farms, Stemilt Growers, and Syngenta, who have been at or above the $50,000 level for several years.
Such donors “help us strengthen our efforts to increase fruit and vegetable consumption for better health,” noted Elizabeth Pivonka, president and CEO of Wilmington, Del.-based PBH.
One of the country’s largest processors of canned fruits and vegetables, with manufacturing facilities located throughout the United States, Seneca Foods offers products under the Libby’s, Aunt Nellie’s Farm Kitchen, Stokely’s, READ and Seneca labels, as well as through the private label and industrial markets. In addition, under an alliance with General Mills Operations, LLC, a successor to the Pillsbury Co. and a subsidiary of General Mills, Inc., Seneca produces canned and frozen vegetables that are sold by General Mills Operations, LLC under the Green Giant label.