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    Shaw's Program Raises $126K-plus for Local Orgs

    Grocer teamed with Pepsi, Frito-Lay on effort

    Shaw’s Supermarkets, Pepsi and Frito-Lay have donated more than $126,000 to local organizations across New England through the “Working Together for Our Community” (WTFOC) initiative. The three companies collaborated this past spring on the effort, with the aim of enabling individual stores to have a direct impact on their communities.

    Between March 25 and May 19, 1 percent of the sales of all Frito-Lay and Pepsi products bought at each participating store went to the program. The resulting WTFOC total permitted each of the 169 Shaw’s stores to select a local organization to receive a $750 donation.

    “At Shaw’s, we place a strong emphasis on giving back to the communities we serve and are always looking for opportunities to enable our stores to support their local organizations,” noted Mike Stigers, president at West Bridgewater, Mass.-based Shaw’s, a division of Supervalu in Minneapolis. “Thanks to Pepsi and Frito-Lay, we were able to execute a great program to recognize and reward 169 various respected organizations.”

    Each organization was chosen on the basis of reputation and their ability to make a difference in their specific community. The local organizations received checks from the program during in-store ceremonies held throughout the eight-week program run.

    Additionally, Pepsi and Frito-Lay are working with Shaw’s on a current program, “A Better Community Starts Here,” which runs through Aug. 8. When Shaw’s customers purchase 16.9-ounce Aquafina in 24-packs; 12-ounce, 8-pack bottles of Pepsi in any flavor; Frito-Lay 22-count snack packs; and 12-ounce Gatorade in 18-packs, using their Shaw’s Rewards Cards, 10 cents will be donated to support one of the pre-selected community organizations noted on the program’s Facebook page.

    Events and promotions such as these enable Pepsi and Frito-Lay, divisions of Purchase, N.Y.-based PepsiCo Inc., to show their commitment to the localities in which they operate, as part of PepsiCo’s mission of “Performance with Purpose.”
     

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