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Shell, based in Houston, has rolled out 137 redemption stations in the Charlotte, N.C., area to support Bi-Lo’s “fuelperks!” program. The efforts coincide with a plan to have a majority of Bi-Lo fuelperks! redemption locations housed at Charlotte-area Shell stations.
However, that doesn’t mean BP stations will be eliminated from the equation. “It does not end our partnership with BP,” Elizabeth Ingram, public relations account executive at Mauldin, S.C.-based Bi-Lo said in a published report. “This simply just expands the fuelperks! presence in Charlotte, with rewards being redeemable at numerous Shell stations throughout the area.”
The fuelperks! program allows consumers to earn 5 cents off per gallon of gasoline purchased for every $50 they spend on qualified in-store purchases at Bi-Lo. There’s no maximum limit to the amount of fuelperks! rewards a customer can earn, but the rewards expire after three months.
According to Bi-Lo, since the program launched in 2008, it has saved consumers more than $63 million. Almost $17 million of that savings is attributed to the Charlotte area.
Dallas-based Excentus Corp. is the administrator of the fuelperks! loyalty program. Jacksonville, Fla.-based Winn-Dixie Stores Inc. has implemented a similar rewards program at many of its Southeastern U.S. stores.