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    A Shock Top to the System This Summer

    Lemon Shandy is brand’s first 2012 seasonal offering

    Timed to accompany warmer weather, Shock Top Belgian’s latest seasonal beer, Shock Top Lemon Shandy, will be available through the end of July.

    A 4.2 percent ABV wheat beer complemented by spices and natural lemonade flavor, Lemon Shandy is available nationwide in 6- and 12-packs of bottles and 12-packs of cans.

    “For years, brewers around the world have experimented with fruit-flavored beer mixers, like shandys and radlers, which have been popular concoctions in Britain and Germany,” noted Jill Vaughn, brewmaster for Shock Top, a brand of St. Louis-based Anheuser-Busch. “When the temperatures start to warm up, you appreciate the added level of refreshment a lemonade flavor can bring to your beer, and Shock Top’s citrusy base provided the ideal starting point for creating this new recipe. We definitely stayed true to Shock Top’s wheat beer essence, while crafting a new flavor for adults to enjoy this summer.”

    The introduction marks the first seasonal rollout for the brand this year. In 2011, Shock Top rolled out its first year-round line extension with Shock Top Raspberry Wheat, and its first seasonal with Shock Top Pumpkin Wheat. Year-round offering Shock Top Wheat IPA made its debut this past February.

    Brewed with orange, lemon and lime peels and coriander, the award-winning Belgian-style unfiltered wheat ale features a naturally cloudy and light-golden color.
     

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