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Harris Teeter is giving away $10,400 in free groceries this summer through its e-VIC Summer Celebration sweepstakes for Very Important Customer (VIC) card holders.
To win a year’s worth of free groceries in the form of $5,200 in Harris Teeter gift cards, customers can sign up for e-VIC through June 30, 2011, to be entered in the sweepstakes, while shoppers who were already e-VIC members before June 1, 2011, are entered in a separate sweepstakes. The winners of both contests will be chosen in a random drawing, with the chance of winning depending on the total number of eligible entries received.
The Matthews, N.C.-based grocery chain’s e-VIC service informs members when items they regularly buy are on sale through personalized weekly e-mails every Wednesday and Friday, and discounts are automatically applied at checkout, including those for the Harris Teeter’s e-VIC Item of the Week specials and other e-VIC member-only discounts, including e-VIC coupons. The service also runs Weekly e-VIC Sweepstakes, in which one e-VIC member wins $100 in free groceries each week, through Dec. 27, 2011.