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    Shoppers Were Hamming It Up in 2007, Says Pork Board

    Entree hams will move especially well during the coming spring holiday, the pork group predicts.

    With Easter fast approaching, retailers have a chance to capitalize on the spring holiday to move more ham out of the meat case, according to Des Moines, Iowa-based National Pork Board (NPB).

    The commodity board said FreshLook Syndicated Data 2007 shows overall dollar sales for ham were up in 2007after a slight decline in 2006. Entree hams, a segment made up of whole, halves, quarters and portion hams, continued to generate the greatest sales at 81 percent over ham steaks, 14 percent, and refrigerated ham dinners at 1 percent. But all segments showed good growth from previous years.

    Over a two-year period, 2005 to 2007, spiral cuts saw an 11 percent increase in dollar sales; and at the end of that period possessed a 35 percent share of total dollar sales in the entree ham segment. While spiral cuts showed this significant growth, non-spiral cuts still make up the largest portion of entree ham sales at 65 percent.

    When looking at bone-in vs. boneless, bone-in hams represent the largest share of volume. But FreshLook Data shows that boneless hams are still the most profitable.

    For more information on ham sales, visit www.pork.org.

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