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    ShopperTrak Adds In-Store Analytics to People Counting System

    Enhanced offering delivers shopper dwell times, heat mapping

    ShopperTrak, the Chicago-based retail technology company, will launch the beta release of a new interior counting system for retailers in North America and the U.K. The system builds on the company’s existing Managed Service people counting solution by adding wireless location technology from WirelessWERX.

    Offered as an enhancement to its Managed Service solution, the system will enable retailers to make better decisions based on anonymized foot-traffic numbers and conversion rates at the store, within individual departments and in front of product displays. It also includes both in-store hardware and proprietary software, and adapts to ever-changing merchandise displays.

    "Our customers want more traffic-based insights into what is happening within the store, and our new interior counting system provides just that," said Ed Marcheselli, CMO for ShopperTrak. "Store managers at retail establishments of all sizes can define their in-store counting zones for a more precise understanding of shopper engagement and conversion."

    Retailers can access these insights through a dynamic web portal that identifies foot traffic concentration within a store. The system also offers new metrics beyond the key performance indicator of shopper conversion. Shopper dwell time, for example, indicates shopper engagement within a specified store area. Retailers can use these additional insights to turn more browsers into buyers.

    "Our industry-leading traffic data helps retailers better understand how their marketing, merchandising and staffing affect shopper traffic and conversion," added Marcheselli. "The addition of our new interior counting system will serve as a competitive advantage for our customers."

    The beta program is now active with planned installations across ShopperTrak's customer base, with a full product release expected at the end of the year.

    ShopperTrak counts billions of shoppers annually in more than 50,000 locations across 74 countries.

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