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    ShopRite Goes Premium with its Diapers

    ShopRite, the banner operated by members of the Wakefern Food Corp. cooperative, said on its Web site that it has redesigned its own-brand diapers to include all of the leading premium features.

    ShopRite, the banner operated by members of the Wakefern Food Corp. cooperative, said on its Web site that it has redesigned its own-brand diapers to include all of the leading premium features.

    ShopRite Premium diapers feature stretchy side panels for a custom fit and a stretch waist to help prevent leaks. The diapers are ultra soft and absorbent, according to the Keasbey, N.J.-based retailer, and have a hypoallergenic liner with vitamin E, aloe and organic botanicals.

    SOURCE: Progressive Grocer Store Brands
     

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