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    ShopRite Rolls out New Reusable Bag Program

    Shoppers will get five cents off their grocery order for each nondisposable bag they use.

    ShopRite has upped the ante on its disposable bag program by introducing a new incentive for shoppers.

    In addition to its existing Two Cents Back bag initiative for consumers who reuse their paper or plastic bags, which ShopRite has had in place since 1991, the grocer has since mid-May offered the Five Cents Back program, which encourages customers to use nondisposable bags such as ShopRite’s EarthWise Reusable Bag, as well as canvas and nonwoven polypropylene bags.

    By taking part in either of program, customers will not only be cutting down on waste, they'll also be saving money off their shopping order, the company pointed out.

    "Recently, there has been a lot of discussion as to which bag is better for the environment: paper or plastic," noted Joe Colalillo, chairman and c.e.o. of Wakefern Food Corp., the marketing and distribution arm of ShopRite. "But in reality, neither paper nor plastic is the answer. The best choice is using a 'reusable' bag."

    In 2007 alone, ShopRite customers kept 7.4 million bags from landfills by reusing them, and saved $148,000 off their grocery bills by doing so. Additionally, ShopRite and its customers recycle over 1,700 tons of plastic bags and film annually.

    ShopRite's stores sell a range of reusable bags in various styles and colors, including an insulated bag for chilled or frozen foods, starting at 99 cents.

    The 200 ShopRite supermarkets, located throughout New Jersey, New York, Pennsylvania, Connecticut, and Delaware, are members of Keasbey, N.J.-based Wakefern, a retailer-owned cooperative.

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