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FAIRFIELD, Conn. -- SignStorey, Inc., a provider of digital media networks to the grocery industry, last week acquired Newton, N.J.-based Captive Audience, LLC, which provides digital media services in the deli departments of ShopRite and Big Y stores in New York, Connecticut, and New Jersey.
"The acquisition of Captive Audience adds two more important retailers and up to 250 stores to our national network of 1,400 installed stores," said SignStorey s.v.p. sales Tom Green in a statement. "We are now able to provide our advertisers with 25 percent to 40 percent market coverage in the key Northeast media markets of Philadelphia, New York and Boston."
"This acquisition by SignStorey represents the first significant network 'roll-up' in the rapidly growing grocery digital media industry," added Stephen Diorio, a partner at Westport, Conn.-based marketing services company Profitable Channels. "This will benefit advertisers because it will make it simpler to plan, buy, and measure this important national media, and allow them to efficiently reach an even bigger audience at the point of purchase. SignStorey is clearly emerging as a key player in this industry and in digital media overall."
SignStorey is in over 1,400 stores across the United States, with strong concentration in the top advertising markets. Among the company's retail banners are Supervalu's Albertsons, Acme, Shaws, and Jewel, and regional grocers SaveMart, Pathmark, Price Chopper, and Pick n' Save.