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    SimonDelivers to Return as CobornsDelivers

    Coborn's Inc. is buying the Web grocer and resurrecting it under its own banner in October.

    A little over a month after online grocer SimonDelivers said it would fold its tent after nine year run, defeated by high fuel and food prices, Coborn's Inc. said yesterday it is acquiring the defunct online grocer and will reopen it as CobornsDelivers.

    St. Cloud, Minn.-based Coborn's Inc., already offers home delivery at seven of its locations. It owns and operates 34 eponymous and Cash Wise Foods grocery stores in the upper Midwest.

    "With rising gas and grocery prices, shoppers can save a lot of time and money by using CobornsDelivers," said Chris Coborn, president and c.e.o. of the employee-owned chain that bears his name. "It's a tremendous value for the growing number of customers demanding the convenience and savings of one-click shopping."

    Customers who already used SimonDelivers will be able to easily reactivate their accounts and access their past order histories, Coborn added.

    Coborn said the central goal of the new online grocery subsidiary "is to provide Twin Cities area customers with the best online grocery experience in the country. That means exceptional customer service, top quality groceries, and lower prices."

    Aside from its 34 grocery stores, Coborn's also owns and operates convenience, liquor, video stores and pharmacies, as well as a central bakery, central dry cleaning facility, central commissary, long term care pharmacy and its own grocery distribution center. The company - which last month was named Minnesota's 2008 Grocer of The Year by the Minnesota Grocers Association -- has been in business for 87 years and currently employs 6,000 workers in six states.


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