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Community-based independent Festival Foods plans to deploy price and promotion optimization software for its 13 stores throughout Wisconsin.
The grocer will implement PriceStrat, an integrated software application from Florham park, N.J.-based KSS Retail that manages both regular and promotional pricing and enables retailers to model what-if pricing scenarios for both fresh and grocery products.
“We have built our success by creating and maintaining an intense focus on customer service, and we were looking for a system that could help us enhance that ability,” said Festival Foods president Mark Skogen. “By modeling both pricing and promotions, the KSS Retail solution will help us better understand our customers and ensure that we are delivering value for their shopping experience, to always bring them back.”
Onalaska, Wis.-based Festival Foods operates full-service supermarkets in eight communities and employs over 3,200 full- and part-time associates.