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    Slimming-Down App

    Women’s Health, a New York-based women’s lifestyle publication published by Rodale Inc., launched a new application for the iPhone and iTouch it developed to help consumers achieve their weight-loss goals.

    Women’s Health, a New York-based women’s lifestyle publication published by Rodale Inc., launched a new application for the iPhone and iTouch it developed to help consumers achieve their weight-loss goals.

    Called “Your Slim-Down Shopping List,” the free application provides information about 250 of the healthiest, tastiest and most convenient supermarket foods. For each item, there is a detailed description of the product’s attributes and nutritional information, including calories, fat, sodium, carbohydrates and fiber.
     
    “Each year, we enlist a team of nutritionists to comb supermarkets across the country and test hundreds of packaged goods,” said Michele Promaulayko, editor-in-chief of Women’s Health. “With this new portable application, grocery shopping for our health-minded, on-the-go readers just got a whole lot easier.”
     
    In addition to obtaining nutritional information, “Your Slim-Down Shopping List” enables users to search for the best packaged foods for women based on specific goals, including:

    • Promote weight loss
    Build muscle
    Fight cancer
    Fight heart disease
    Build bone
     
    The app is available for the iPhone and iPod Touch (requires OS 3.0) and can be downloaded for free from the Apple App Store (www.itunes.com/appstore). 

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