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Warehouse grocer Smart & Final teamed up with radio entertainer Rick Dees to produce a streaming Internet viral video Halloween channel, on which the grocer will push dynamic Halloween promotions that involve its shoppers.
The "HallowScream Ball Channel" begins airing Wednesday, October 1 on a media player customized for Smart & Final, and users can access it through the rick.com portal, which also offers streaming of The Rick Dees Weekly Top 40 and several custom-produced internet music channels.
Viewers have the opportunity to win $250 gift certificates to Smart & Final by submitting photo entries for the hottest Halloween costume of the year. They will also have the opportunity to see their photos remixed into custom music videos through a partnership with video production platform Animoto.com.
Smart & Final will also use Animoto's technology to create its own promotional music videos, according to Animoto c.e.o. Brad Jefferson.
Smart & Final operates more than 250 non-membership warehouse stores for food and foodservice supplies in California, Oregon, Washington, Arizona, Nevada, Idaho, and northwestern Mexico.