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We are at the beginning of a new wireless era where smartphones are set to become the standard device consumers will use to connect to friends, the Internet and the world at large.
According to a recent blog by Roger Entner, SVP, research and insights, telecom practice for Nielsen, while only 21 percent of American wireless subscribers are using a smartphone today, these mobile devices will dominate the market just one year from now.
Indeed, Nielsen data shows that the share of smartphones as a proportion of overall device sales has increased to 29 percent for phone purchasers in the last six months, and 45 percent of respondents to a Nielsen survey indicated that their next device will be a smartphone. Add to this the falling prices and increasing capabilities of smartphones, along with an explosion of applications for these devices, and we can expect to see the beginning of a groundswell so rapid that, by the end of 2011, Nielsen expects more smartphones in the U.S. market than feature phones.
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