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News America Marketing, a division of News Corp., said yesterday that it had joined forces with MyGroceryDeals.com, an online grocery flier comparison site, to make content from MyGroceryDeals.com available on the SmartSource.com Web site, which offers a large assortment of grocery coupons in a broad variety of categories.
"Our users know that we are a destination site for savings," said Laura Richards, v.p., corporate communications, News America Marketing, "and our relationship with MyGroceryDeals.com certainly reinforces our commitment to give shoppers tools they can use to save money on their grocery bills. Our two services truly complement each other, as users of our site now have the ability to not only access grocery coupons, but [also] to look at over 25,000 local grocery discount opportunities each and every week."
MyGroceryDeals.com's free service enables consumers to easily search for the advertised items at their local stores, find nutritional information, and create a shopping list they can bring with them.
"This relationship is just a perfect fit," observed MyGroceryDeals.com president Paul Davis, President of MyGroceryDeals.com. "Consumers now have a one stop destination for choosing their grocery deals and coupons, creating an opportunity to significantly reduce their weekly food bill."
News America Marketing's product portfolio, marketed under the SmartSource brand name, comprise the first branded freestanding insert, known as SmartSource Magazine; various in-store marketing products; merchandising services; database marketing tools; and online promotions.
These products and services allow marketers to deliver a brand message to over 200 million consumers monthly via a network of 1,300-plus newspapers and over 40,000 supermarket, drug, mass merchandisers, and dollar-store locations across the United States, among them Albertsons, Kroger, Winn-Dixie, CVS, Eckerd, Rite Aid, and Family Dollar.