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In an effort to celebrate its craftsmanship, rich culinary history and commitment to flavor, Smithfield Packing Company has launched its new “Flavor Hails from Smithfield” campaign, which includes four individual spots each highlighting a different product line.
Through contemporary visuals and compelling voiceovers, the ads are designed to give a nod to Smithfield’s history of high-quality preparation and attention to detail, while embracing a future of fresh ingredients and artisanal touches.
“At Smithfield Packing Company, we believe our pride in preparation, attention to detail and investment in future innovation, which seeks to inspire a next generation of flavors, make our products distinctively different,” said Will Brunt, VP of Marketing. “This campaign exhibits Smithfield’s commitment to authentic flavor and enduring traditions, while celebrating the modern kitchens and consumers of today.”
The first of the four spots illustrates how Smithfield’s marinated pork product line makes preparing a weeknight family dinner effortless and stress-free. The 30-second spot centers around a family at home after a long day of work and school, ready to enjoy each other’s company over a home-cooked meal.
Three additional television commercials will air in November and February in support of the Bacon, Spiral Sliced Ham and Anytime Favorites product lines.