Snickers Ice Cream Football-themed Sweepstakes Kicks Off

Mars Chocolate North America has rolled out the Snickers Ice Cream “Chillin’ at Training Camp” Sweepstakes, which gives sports fans the opportunity to win an all-expense paid trip to a 2010 NFL training camp of their choice, where they’ll get exclusive face time with an NFL athlete. Consumers can enter the contest through June 11, 2010, by visiting www.NFL.com/SnickersVIP.

“What better way to cool off than with a Snickers Ice Cream Bar at one of summer’s hottest football events — NFL training camp?” noted Craig Hall, general manager at Hackettstown, N.J.-based Mars Chocolate North America. “One lucky fan will receive the ultimate experience by getting up close and personal with the country’s favorite sport.”

The grand prize of a three-day, two-night trip for two any NFL training camp includes round-trip air transportation, lodging, ground transportation and an official NFL prize package. Additionally, sweepstakes participants are eligible to win such instant prizes as an EA SPORTS Madden NFL 11 Prize Pack, Canon PowerShot Cameras and prepaid Visa debit cards. No purchase is necessary to enter the competition.

Snickers Ice Cream is an Official Sponsor of the National Football League.

Mars Chocolate North America is the North American chocolate operations of McLean, Va.-based Mars, Inc., which employs more than 65,000 associates at over 230 sites, including 135 factories, in 68 countries. The company operates in six business segments: Chocolate, Petcare, Wrigley Gum and Confections, Food, Drinks, and Symbioscience.