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In celebration of the 30th anniversary of National Pretzel Day, Snyder’s of Hanover will host a series of events nationwide on April 26, including a modern twist on the old-fashioned pretzel cart, in which attendees can sample three of Snyder’s Flavored Pretzel Pieces: Honey Mustard & Onion, Hot Buffalo Wing and Bacon Cheddar.
Consumers can also participate in activities to earn free giveaway items, like pretzel-shaped glasses or “I Tasted How Great a Pretzel can Be” t-shirts in exchange for sharing a picture on Instagram or Twitter with the #NationalPretzelDay hashtag.
Events are scheduled at the following locations on April 26:
- Penn Relays in Philadelphia, Pa., the world’s largest track and field meet
- Bicentennial Plaza at the Inner Harbor in Baltimore, Md.
- Fountain Square in Cincinnati, Ohio
- Minnesota Twins baseball game at Target Field in Minneapolis, Minn.
- San Diego Zoo in front of the Zoo’s Kids Store
“Pretzels have a rich history tied into celebrations and traditions, from weddings in Switzerland to New Year’s Day celebrations in Germany as well as Christmas and Easter traditions in Austria,” said Bob Gould, marketing manager for Snyder’s of Hanover, a brand of Charlotte, N.C.-based Snyder’s-Lance, Inc. “At Snyder’s of Hanover, we are starting a new tradition this National Pretzel Day by introducing consumers to our boldly flavored Pretzel Pieces.”
The National Pretzel Day sampling events and social media are a precursor to Snyder’s national TV and digital campaign set to launch in mid-May in 27 markets across the country — including the five cities where sampling events will take place.
National Pretzel Day was initially declared in 1983 by U.S. Representative Robert S. Walker of Lancaster County, Pa., who proclaimed that his favorite food deserved a holiday. Former Pennsylvania Governor Ed Rendell re-declared the holiday in 2003 to acknowledge the importance of the pretzel to the state’s history and economy. Today more than 80 percent of America’s pretzels are made in the state.