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Snack food company Snyder’s-Lance Inc. has rolled out a redesigned corporate website to provide key stakeholders with quick and easy access to its latest news and insights.
“Although the previous website design included a wealth of information on our products and the company, we felt that there was an opportunity to improve the way we delivered relevant information to our stakeholders,” noted Sid Levy, senior director of communications and community relations at Charlotte, N.C.-based Snyder’s-Lance. “By focusing more on our brands, the new site provides a richer user experience as a whole.”
Key information offered by the revamped site has been reorganized into specific tabs marked Investor Relations, Career Opportunities and Community Involvement. Further, Snyder’s-Lance has launched a mobile version of the site with similar elements to those on the main site.
Snyder’s-Lance products include pretzels, sandwich crackers, potato chips, cookies, tortilla chips, restaurant-style crackers, nuts and other snacks under such brands as Snyder’s of Hanover, Lance, Cape Cod, Pretzel Crisps, EatSmart Naturals, Archway and Stella D’oro, as well as a number of private label and third-party brands.