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Business-to-business applications have begun to make their way into the social networking arena, with applications designed to help grocers extend their marketing reach.
Coupons.com has created an application for Facebook that enables users to print and share coupons with their friends directly from their personal home page. Each week, Coupons.com will offer hundreds of dollars of savings in printable coupons to Facebook users, who can then track their savings and compare them to others in their network, at http://facebook.coupons.com
"For more than a decade, we've been committed to helping consumers save money -- which has become increasingly important now in these tough times," says Steven Boal, CEO of Coupons.com. "Millions of consumers are saving hundreds of millions of dollars per year using our coupons. By launching Coupons.com on Facebook, we hope to bring more savings straight to shoppers for the holidays, and throughout the years to come."