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Progressive Grocer has gone social. We’re connected, we’re friends, we’re networked, and will soon begin to twitter.
Most importantly, we’re engaged – with you, our audience – in the true sense of the word. And you’re responding. Having launched the Progressive Grocer group on LinkedIn just a week and a half ago, we already have more than 500 members, some of who are active participants in the several discussions that are posted, which range from Google and Wal-Mart to tracking the flu and mobile marketing for ten bucks.
Our goal with the PG LinkedIn group is to make you part of the story, to provide a platform where industry members can learn from their most valuable resources available – each other.
For those of you not familiar with the platform, LinkedIn is a business-oriented social networking site mainly used for professional networking. It launched in May 2003, and as of February 2009, had more than 35 million registered users, spanning 170 industries.
The purpose of the site is to allow members to maintain detailed contacts – called connections -- of people they know in business. Users can invite anyone to become a connection, even if they aren’t a member of LinkedIn.
A network is built up consisting of a member’s direct connections, the connections of each of their connections (called 2nd degree connections) and the connections of 2nd degree connections (called 3rd degree connections). Members can connect to 2nd and 3rd degree connections via an introduction by a mutual connection in their network.
To maintain network integrity and trust among connections, contact with any other LinkedIn member requires either a preexisting relationship or the introduction by a contact of theirs.
The network is designed to be used to find jobs, people, and business opportunities recommended by someone in one's contact network. Employers can list jobs and search for potential candidates, job seekers can review the profile of hiring managers and discover which of their existing contacts may know them.
For us at Progressive Grocer, we intend to use LinkedIn to maintain an ongoing dialogue with our audience, and give them something previously nonexistent at this scope with traditional media – a voice.
We invite you to join our group, and begin a dialogue of your own.