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    Sortprice Enhances Merchant Store Application on Facebook Platform

    Shopping search engine Sortprice.com has expanded its merchant store application on Facebook’s platform to help retailers more effectively tap into its audience.

    Shopping search engine Sortprice.com has expanded its merchant store application on Facebook’s platform to help retailers more effectively tap into its audience.

    The free application, available to any Sortprice.com merchant with an existing Facebook account, works hand-in-hand with its product listing on Sortprice itself and allows it to build a virtual store on Facebook. Merchants can have their full inventory available to Facebook users for shoppers to peruse and compare prices on, complete with photos and direct links to their own Web sites.

    In addition, New York-based Sortprice added several tools to help merchants customize their Facebook stores, including dozens of color schemes, the option to upload their own category images, and the ability to add a slogan to their page as well. Sortprice also included an extensive FAQ section to guide merchants through the process of configuring their stores while offering tips for promoting the application to internal and external audiences.

    On the user side, Sortprice’s drag-and-drop feature for the merchant pages is now compatible across all Web browsers, according to the company. Shoppers can also compile a “wish list” of desired items from a particular merchant’s store, lists that are viewable by all users and can enhance the interactivity of the shopping experience. Visitors can comment on other users’ wish lists, indicate particular items that they “like,” and even invite friends and family to check out wish lists or specific products.

    With more than 175 million active users, Facebook is the fourth most-trafficked Web site in the United States. In 2007, Facebook launched its Facebook Platform to enable companies and engineers to build apps that directly integrate with Facebook and gain access to its millions of users.

    To learn more about the Facebook store application, visit www.sortprice.com/facebook_store.

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