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SoupMan Inc. has formed an integrated partnership with acclaimed actor Jason Alexander, best known for his role as the hapless George Costanza on “Seinfeld.” Alexander will serve as a “brand champion” for SoupMan, working aggressively to build the company’s business in supermarkets, as well as support its franchised restaurants and branded foodservice operations.
In the infamous “Soup” episode of “Seinfeld,” after breaking the “rules” of a packed retail establishment, George was denied sustenance with the enduring tagline “No soup for you!” The memorable episode was inspired by the real-life soup creations on offer Al Yeganeh’s Soup Kitchen International in New York, which is still in operation.
Alexander joins baseball legend Reggie Jackson and basketball superstar, entrepreneur and actor Shaquille O'Neal, who are already partners and brand champions for the Staten Island, N.Y.-based company.
“We … like his many fans, are delighted that Jason will finally hear ‘Soup for You!’ as a member of The Original SoupMan family,” said Arnold Casale, CEO of SoupMan. “And with our new Tetra Recart package soups coming to the supermarket soup aisle across America, more people than ever before will be able to say ‘Soup for Me!’”
“I lined up with New Yorkers for years for [Yeganeh’s] amazing creations,” noted Alexander. “Then we had one of the greatest episodes of ‘Seinfeld’ ever, somewhat at his expense. But now I get to make amends by helping bring his recipes to everyone.”
The Original SoupMan soups in Tetra Recart cartons will be available in Lobster Bisque, Chicken Noodle, Lentil and Tomato Bisque varieties.