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    South African Retailer to Deploy Web-based Signage Solution

    South African retailer Friendly Stores plans to deploy centralized hosted signage solutions at its supermarket and convenience store operations.

    South African retailer Friendly Stores plans to deploy centralized hosted signage solutions at its supermarket and convenience store operations. The retailer will use the Immediate Impact solution, from Royston, England-based Episys.

    “We’re currently producing A4 signage on a PC, which is time-consuming and can lead to mistakes,” said Alan Parry, owner of Friendly Stores. “In addition to this, we have a sign writer visit the stores on a weekly basis, to paint the outside of the store with our offers of the week. With the Episys solution, we will produce in-store color signage and this will save us time and money, and ensure that a consistent, branded message is visible to our customers.”

    “Immediate Impact [was developed to] deliver the stores with an effective, low-cost signage solution,” said Peter Lewis, marketing director at Episys. “It means any retailer without an IT department, designers or a sophisticated IT package can produce professional-looking signage, crucial for communicating a clear, joined-up proposition to customers.”

    The Friendly Group has franchise stores in various retail formats, including Friendly Megamarket, Supermarket and Everyday stores; 7-eleven convenience stores; and Priceclub Discount Supermarkets.

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