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    South-African Retailer Skydirect to Deploy ESLs

    As part of a strategic move to further enhance its customer relationship and price position, South African grocer Skydirect plans to install electronic shelf labels at 30 supermarkets. The rollout follows a successful pilot program in four of its food outlets, two supermarket formats and two convenience stores.

    As part of a strategic move to further enhance its customer relationship and price position, South African grocer Skydirect plans to install electronic shelf labels at 30 supermarkets. The rollout follows a successful pilot program in four of its food outlets, two supermarket formats and two convenience stores.

    “With a mission relying on offering customers the best prices at all times in the market”, says Hendrik Bredenkamp, managing director of Skydirect. “This major retailer decided to go for Pricer ESL to significantly improve price integrity in its stores as well as optimizing its price changing process with a reliable and manageable system.”

    Pricer provides electronic display and electronic shelf label (ESL) platforms, solutions, and services for communicating, managing, and optimizing price and product information on the retail floor.

    Skydirect, based in Johannesburg, South Africa, part of the XON company, operates approximately 800 supermarkets in South-Africa.

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